Strategic Initiatives: Growth Pillar

Growth is essential for ensuring the success and long-term viability of companies in the rapidly changing business environment of today. Companies now more than ever need a strong infrastructure and a diverse strategy to maximize performance and grow. By using digital as an enabler we are working on Value Creation with CVA Model, Build Exchange Business, Remote Services, Mining Technologies, Alternative Energy Strategy, Solution Hub and Borusan Cat as a Manufacturer initiatives under grow pillar, to grow within and outside the company by using innovation and digitalization.

Every minute of your working day needs to be filled with hard work and peak performance from your machines. To achieve this, Customer Value Agreements (CVAs) support continuous operation and ensure that delays are avoided at all costs, no matter how difficult the circumstances are. CVAs are simple ownership plans that are tailored to company's needs to maximize investment and extend the life of equipment. Value Creation with CVA Model initiative is created to establish flexible and comprehensive customer value agreement model and to build a sustainable customer channel with strong commitments in alignment with our solution provider strategy.

Not only does remanufacturing lower costs for customers by providing components at a fraction of the cost of new, it also cares for planet by reducing the consumption of raw materials by giving another lifetime reducing the downtime of that machine. Borusan Cat Component Exchange Program is a business model that offers a new economic life by quickly providing refurbished components to the customers and buying out old and reproducible ones from them in case malfunctions and overhaul needs. With Build Exchange Business initiative, great value creation in sustainability fundamentals; climate and innovation are aimed. In this way the fastest solution with the most economic prices for all customers resulting in saving natural resources while putting significantly less waste into landfills, using less energy and water, and creating less air pollution during the manufacturing process as a result reducing our carbon footprint is accomplished.

Technology, innovation and transforming business models can create new value for customers in areas where our traditional solutions needs development. We understand that there is a significant opportunity to create a new value proposition for today’s challenging problem sets, therefore with Remote Services initiative, we work to create new, remote and innovative business models with wearables and artificial intelligence, new agreement models and centralized support mechanisms by considering technology, industry value propositions and applications, offerings, contract design, pricing, technician capabilities, financials, processes, Cat® integration, legal issues, six countries deployment and many other aspects.

Today, mining customers have several challenges including productivity, safety, equipment health and even autonomy opportunities for different applications. Borusan Cat has a significant opportunity to deliver technological solutions to match these complex needs. For that, Mining Technologies initiative is established to understand mining technologies ecosystem, to define strategy, to create solution portfolio and to design business model for the main challenges and as a result to design dealership mining technology structure and generate revenue via solution sets.

Renewable energy has grown from a niche technology to global industry in the last years. The argument over renewable energy has changed from "When will renewables take off?" to "How faster will they grow?" as environmental concerns have risen to the top of global and local agendas. By combining renewable energy, from the photovoltaic solar modules and advanced energy storage solutions, with traditional generation, from utilities or generator sets, Borusan Cat has proven capabilities to develop an energy system specifically designed for their customers’ needs. Therefore, with Alternative Energy Strategy initiative it is aimed to adapt to transformative energy generation solutions from renewable energy technologies to storage solutions and game changing alternative fuel opportunities by examining the alternative energy ecosystem and determining applicable strategies, developing renewable energy solutions in line with customers' needs, establishing a sustainable business model and commercializing suitable opportunity areas.

Fostering out-of-the-box thinking allows organizations to sustain growth and business improvements on a continuous and consistent basis. With Solution Hub initiative, Borusan Cat can create a culture of continuous innovation within the organization. It is intended to cultivate a granular understanding for the opportunity areas in different applications and to create a process flow for the Borusan Cat intrapreneurship opportunities and governance mechanism to achieve continuous innovation that enhances productivity, profitability, sustainability within the company.

Over the years, manufacturing has changed, moving from human-centered techniques to assembly lines that rely heavily on machinery to the highly automated factories we are starting to see more of today; yet the sector is still developing. The manufacturing industry is changing as a result of a variety of trends coming together, and companies have to adapt to these emerging trends in manufacturing. Despite the fact that Borusan Cat, is distributorship service provider for construction, resource and energy and transportation industries, with Borusan Cat as a Manufacturer initiative it is aimed to become a manufacturer with high level machine shop and production capabilities and to create value to our internal and external clients by utilizing the significant Component Rebuild Center capabilities to create the most effective solution.

Most organizations strive for growth, which drives numerous decisions that have an impact on how those organizations operate daily both internally and externally. Consumer trends, market opportunities, and managerial choices all have an effect on business growth. As Borusan Cat, through our strategic initiatives, we dedicatedly examine trends and best practices to achieve a sustainable growth with the help of innovation and digitalization both within and outside of the company.

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