Borusan Cat Exchange Program: B’Daha

What Is Exchange?

In simple terms, we can define an Exchange program as bring in the old, take away the new. Exchange solutions have been provided by Cat® under Cat Reman brand since 1973. Exchange which has become one of the important solutions of other large companies on a global scale such as; Apple, Airbus, Boeing, Samsung, Sony, is a business model that works with the mission of offering consumers the fastest delivery at the most economical prices.

Exchange provides companies with the flexibility to offer proactive solutions in the face of rapidly changing market conditions, as its volume depends on a variety of products and services; it not only creates sustainable value by increasing Customer Lifetime Value but also contributes to the national economy by allowing domestic manufacturers to take a more prominent place in the international competition with global products.

Exchange, which the European Commission regards as a pillar of innovation and growth, today, managed under RECLAIM project has become a principal part of the “Circular Economy” concept. The vision to triple the European sector by 2030 to reach € 100 billion is known to be one of the most crucial steps that make the Exchange business model the “Business of the Future”.

So What Is Exchange B'Daha?

B'Daha Exchange is a business model that offers a "new economic life" in its simplest definition, in other words, a "refurbished" component solution. So how do we do this? In case malfunctions and overhaul needs, we quickly provide refurbished components to our customers and buy out old and reproducible ones from them. The process resembles barter. We refurbish the components the we have already purchased from our customers with genuine Cat parts at our Revision Centers, with high quality and warranty like new but at a lower cost and offer them for use by other customers. In this way, we provide the fastest solution with the most economic prices for all our customers in case malfunction and overhaul needs.

In addition, by listening to our customers and analyzing their needs, we develop long-term component packages specifically designed for field operations and increase the uptime of machines, thereby preventing production losses. For our customers who want their field operations to continue uninterrupted and for whom no time is loss tolerance, in the event of planned/unpredicted overhaul needs, we contribute to increased productivity by offering the fastest solution at the most affordable prices.

How Did Exchange B'Daha Come Into Our Lives?

It has entered our life as part of Borusan Cat's desire to expand the range of services offered under service growth strategy. We have developed a dynamic and comprehensive business model that focuses on Customer Lifetime Value and proactively proposes solutions by creating appropriate strategies. In addition to the new, CAT Reman and Revision options that our customers are already familiar with, B’Daha Exchange has become an important business model, delivering, with its more value proposition and benefits, a completely different experience for customers.

We Take Into Account Both Our Customers And Nature!

With B'Daha Exchange, we not only have time and money saved to customers but also use our resources more efficiently by providing new economic life to existing components, rather than purchasing new ones. By doing so we contribute to the protection of nature by reducing our carbon footprint.

With B'Daha Exchange, we do not buy new, we produce!

theBClog

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TheBClog consists of rich content prepared by all Borusan Cat members on topics such as sustainability, productivity, future, technology, and the business world. The stories of success shared by the Borusan Cat members meet with the world at TheBClog in Turkish, English and Russian.