Strategic Initiatives: Excel Pillar

One of the most crucial measures of corporate performance is profitability, which indicates whether a company is likely to grow. Companies can execute specific methods within each team to increase revenue and cut costs by learning about numerous strategies for enhancing profitability. Excel pillar deals to increase profitability and efficiency, providing excellence in internal productivity, new customer management methods and optimized cost to serve. As Borusan Cat, we are working on initiatives like Market-Based Dynamic Pricing and Customer Support Transformation for that pillar in 2022 and try to develop algorithms and models that take into account various factors.

Each step of a product’s lifespan has a corresponding ideal price strategy, where prices change throughout time in accordance with dynamic market conditions. Hence, modern market conditions are evolved to an agile, data driven and adaptable to the ever-changing space of customer demand. In order to keep up with increased competition and to capture potential growth and profit Market-Based Dynamic Pricing initiative has been originated. Dynamic pricing allows our business to quickly adjust pricing as necessary to accommodate a changing business climate or to overcome competitive challenges. With this initiative it is expected to deliver market oriented right value and price points to the customers, to build a smart approach in the spare parts operations and to increase our market share and profitability, primarily in Turkey and then in all Borusan Cat countries by ensuring that the dynamic pricing infrastructure is integrated with artificial intelligence, taking the competition into account.

Many firms are having trouble competing on customer support in the race to meet their needs without driving up operating costs to unmanageable levels. Companies are embracing new technologies, processes, and attitudes to enable more efficient and effective operations as customer support transforms from a cost center to a growth driver; as a result, it is crucial to develop new roles in line with growing needs. Under Customer Support Transformation initiative, it is aimed to establish a business model by examining the capacity and competence elements through maturity assessment, to introduce new value creation enablers, to enhance service quality and to target unmet customer needs that will maximize our service level in all of our countries starting from our operations.

For many firms, increasing profitability is crucial since it enables them to develop and remain competitive within their industries. To increase profitability and as result to stay in the market, companies must continuously examine the market, interact with their customers persistently and improve the processes, products, and services to show that they listen their customers. Under excel pillar’s strategic initiatives, as Borusan Cat we also continuously hear the voices of our customers, explore the market, and improve the business processes we have within the company towards our vision to be a solution provider.

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