Strategic Initiatives: The Borusan Component Exchange Program

As a result of the modern "buy-use-throw" principle of economic life, the world's resources have been consumed to a great extent. The basis of the circular economy model, which has emerged as an alternative to the above-mentioned situation, is the maximum reduction in waste production and the efficient use of available resources. The circular economy model aims at the maximum possible reduction of losses in the production and consumption process, the possibility of reusing a significant number of materials, postponing disposal without processing, and re-introducing materials whose release is inevitable.

Component remanufacturing also referred to as "renewal" makes a significant contribution to sustainability by reducing companies' manufacturing costs and providing access to parts at a more affordable price, reducing resource use, and ensuring material reuse. The Borusan Cat Component Exchange Program is a business model that offers refurbished and renewed parts by buying back and replacing customers' obsolete parts. This business model helps our customers reduce their operating costs by selling worn and end-of-life components at a specific price, which, in turn, take on a new economic life and become ready for reuse. This way, the waiting time for repair and refurbishment is reduced by up to 100%, as well as the total cost of ownership for our customers.

In line with our corporate motto “We Create Solutions for a Better World”, we are working towards the continuity of the use of natural resources through our Borusan Cat Component Exchange Program initiative. Accelerated development of our business, increasing the speed of our expansion in the market, operating in 6 countries and 3 industries, providing customers with quick solutions at economical prices, protecting natural resources, minimizing water and energy consumption, reducing air pollution at the production stage; those are only some of the steps we are taking. Thanks to these measures, we ensure that the refurbished parts we offer our customers are of the same high quality as new ones but offered at a lower price; them being ready to ship within 24 hours reduces machine downtime. We provide a one-year warranty on a wide range of refurbished components, ensuring customer continuity of operations, providing them with the fastest solution for planned and unplanned failures and breakdowns, and operating efficiency through component solutions designed specifically for our customers’ fleets within our Consumer Value Agreements. We always work with the customer in mind, helping them achieve their performance targets by optimizing their operations. In line with our motto "We Create Solutions for a Better World", we are committed to expanding the scope of our Borusan Cat Component Exchange Program and increasing the number of circular business models, thereby creating sustainable value for our customers.

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TheBClog consists of rich content prepared by all Borusan Cat members on topics such as sustainability, productivity, future, technology, and the business world. The stories of success shared by the Borusan Cat members meet with the world at TheBClog in Turkish, English and Russian.