Strategic Initiatives: Digital Excellence and Value Creation with E-Business

The digital transformation around us has enormously affected almost every area of our lives. E-commerce channels play a key role in Borusan Cat's omnichannel concept, not only by improving the customer experience but also by providing significant market penetration opportunities for Borusan Cat's service tools. The Digital Excellence and Value Creation through E-Business Strategic Initiative focus on developing an E-Business strategy, creating and tracking implementation and deployment plans in industries and regions where we operate, customer preference trends, and Parts.Cat.Com (PCC) repeat visits, moreover, it uses Boom 360, focusing on sustainable growth and building strong relationships.

Boom 360 is a brand new mobile app designed by us to make time profitable for our customers. With Boom 360, our customers can access all products and services offered for sale with Borusan Cat Warranty and create orders 24/7. In addition to spare parts and new equipment, all services offered by Borusan Cat can be tracked through Boom 360. By controlling their equipment through the Boom 360 app with geolocation, our customers can access information about the location of their equipment.

While our Müneccim AI algorithm predicts faults, the Boom 360 app shares with customers the need for maintenance and repair before these faults occur. Sound Diagnostic System using AI tools listens to the sound of the equipment and informs the customer of a possible malfunction through Boom 360 in a short time. In October, after using the voice recognition system on the customer's equipment, our service representative contacted the customer in less than 5 minutes, and the problem was eliminated. Thus, it was possible to avoid loss of time and costs for the client.

Our customers can easily book service by selecting equipment from inventory and managing their maintenance needs with this app. Boom 360 also converts customer financial relationships into regular data and shares it with the customer.

Boom 360 allows you to communicate with customers through different channels (WhatsApp, call center, etc.), regardless of time and place. Boom 360 only offers quality experiences, and the number of active users is increasing regularly by about 20% every month.

With this initiative, our long-term goal became to create more efficient jobs and sustainable workspaces and to come to terms with using this data to manage the work environment better. We at Borusan Cat, based on our company purpose "We Create Solutions for a Better World", with Boom 360, designed to combine all the services we provide to our customers in one mobile application to reach more people and raise awareness, strive to be a reliable solution partner for our customers and to provide a cost-effective and sustainable business model.

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