Data Hear More Than the Master’s Ear

Hello, theBClog readers! My name is Ruslan. I joined the Borusan Cat family in 2019 as a Counter, and today I work as a Service Department Engineer at Borusan Cat Kyrgyzstan. I believe that digitalization today is not just a trend, but a new language of communication between machines and customers.

Lately, I often find myself asking: “How are digital technologies changing the way we deliver service?”
This very question inspired me to write this article. For many, the word digitalization might sound like a buzzword, but for us at Borusan Cat, it’s already an integral part of daily operations and a real source of value for our customers.

It’s important for me to share my experience and show how digital solutions have transformed the perspectives of both engineers and customers toward equipment. Today, we no longer see machines as sources of problems, but as manageable assets.

In the past, to realize that a “machine was sick,” you had to wait for visible signs — the engine would start smoking, misfiring, or even stop in the middle of work. Technicians would then “rush to put out the fire,” reacting after the fact. That was the norm at the time.

Today, things are completely different. We are no longer “firefighters” — we are preventive maintenance specialists. We monitor the “health” of machines, measure pressure, temperature, and performance, and proactively warn: “It’s time for maintenance, otherwise an ‘engine heart attack’ might occur!”

Caterpillar’s digital technologies have completely changed the service approach: now we don’t just fix problems — we prevent them.

Here are some of the key digitalization solutions:

VisionLink — provides full visibility into machine condition and utilization.
• Cat Foresight — helps predict and prevent potential issues using analytics.
• Cat Inspect — replaces paper reports with convenient digital inspections.
• Remote Troubleshooting — allows remote diagnostics and adjustments without sending an engineer to the site.

These tools have transformed the engineer’s role — from a mechanic with a wrench to an analyst managing data from a laptop.

Now we know in advance where a problem may occur — and prevent it. We don’t react — we manage. We don’t fight the consequences — we eliminate the causes.

Digitalization is not the future — it’s our present reality.

Let me give you a simple example. Suppose your excavator idled for 120 hours this month. That’s about 500 liters of diesel fuel — or roughly 450–500 dollars — wasted. At that point, the issue stops being technical and becomes managerial.

We don’t just monitor the machine — we protect the customer’s investment. We create a language of data that helps make the right decisions. For the customer, this means fewer unplanned downtimes, reduced unnecessary costs, and much greater predictability and confidence.

And for us, it’s a source of great pride. Because we’ve turned data into knowledge, and knowledge into solutions. Today, we can see everything — from temperature and pressure to routes, loads, and operating modes. Our task is not just to collect data, but to make sense of it and turn it into real value for business.

Ruslan Sultanov

Ruslan became a member of the Borusan Cat family in 2019 as a Counter, and today he is a Service Department Engineer at Borusan Cat Kyrgyzstan. He began his professional journey as a firefighter-rescuer, where he learned discipline, responsibility, and how to act in any conditions. These qualities became the foundation for building his career.

He is convinced that digitalization is not just a trend, but a new language of communication with both equipment and customers. He believes that a modern approach to service helps businesses avoid unpleasant surprises. For Ruslan, work and interest in new technologies merge into one helping him grow both professionally and personally.