A Quick Solution Story: Wherever You Are, Borusan Cat Is There with the Mobile Hose Van

Hello, dear theBClog readers. I’m Ali Berk Öz, and I work at Borusan Cat as a Hydraulic Product Specialist. In this article, I’d like to tell you about a powerful yet silent solution we already had at hand when I first started my role: the Mobile Hose Van.

This special vehicle had been waiting in the garage for quite some time, yet with the right strategy, it had the potential to directly address our customers’ most urgent needs when deployed to the field.

The story began when we decided to bring that potential to life.

What Is the Mobile Hose Van?

I know your first question is probably this. Let me briefly introduce it. The Hose Van is a fully equipped mobile hydraulic hose production and service vehicle.
Inside, it contains:

A crimper (hose crimping machine)
A cutting saw
Cleaning and assembly equipment
A large stock of hoses and couplings

Thanks to this setup, an original Caterpillar hose can be produced and installed right on the customer’s site within minutes — bringing the machine back to operation in no time.

This is not just a technical service; it’s a holistic experience design that protects the customer’s time, productivity, and trust. Because our value proposition is very clear: “Wherever you are, Borusan Cat’s Mobile Hose Van is there.”

A Field Approach Focused on Speed and Quality

At the heart of the Mobile Hose Van project lies a single goal:
To provide the fastest and highest-quality solution to the customer’s urgent on-site needs.

We positioned this vehicle not merely as a mobile service, but as Borusan Cat’s closest point of contact with the customer.
In doing so, we aimed to minimize unplanned downtime in our customers’ production processes and ensure business continuity.

At Borusan Cat, we know that when a customer’s machine stops, it’s not just a machine that halts — it’s an entire operation.
Our priority is to deliver a solution that brings that operation back to life, right there in the field.

The First Step: Right Location, Right Team

In the initial phase of the project, we analyzed field data to determine the region where the Mobile Hose Van could create maximum efficiency.
Adana emerged as one of the areas with the highest demand for hydraulic hoses.

With its strategic location and customer density, Adana became the starting point of the project.
Together with an experienced technician managing the regional operation, the Hose Van not only supported our Adana workshop, but also became a model implementation representing Borusan Cat’s mobile service culture through active customer visits.

Strong Feedback from the Field

Today, the Mobile Hose Van is met with great satisfaction from our customers.
This service, which delivers instant solutions on-site, accelerates work processes and improves operational efficiency.
Customer feedback clearly shows that the project meets a real need.

Through the Mobile Hose Van, we transform the motto “Wherever you are, Borusan Cat is there” from a phrase into a living commitment. By being right beside our customers, we deliver instant, fast, and high-quality solutions.

Looking Ahead

The success and satisfaction created by the Mobile Hose Van in the field have become a strong source of motivation for the future.
In the coming period, we aim to expand this mobile solution model to more regions.

Our 2026 goals include:

Bringing the Hose Van to customers in different regions,
Including it in Sales Blitz activities to boost engagement,
Ensuring every customer feels that Borusan Cat is by their side, no matter where they are.

The story we’ve written so far with the Mobile Hose Van — and the goals we aim to achieve — are perfectly aligned with our company purpose: “We Create Solutions for a Better World”

Ali Berk Öz

Ali Berk Öz has been with Borusan Cat for 3 years and works as a Hydraulic Products Specialist. He enjoys combining his engineering knowledge with field experience to create practical, reliable, and efficiency-enhancing solutions. He loves learning through exploration, discovering new places, and reading books. What motivates him the most is the continuous opportunity to learn and grow — both in his work and in life.