Yellow Blood Challenge 2025: International Success Through Teamwork

Hello theBClog readers, I’m Cansın Koçoğlu. I’ve been working as a Product Specialist at Borusan Cat for 3 years. In this article, I want to share a team achievement that makes us deeply proud on behalf of our company: our Yellow Blood Challenge 2025 success.

What is the Yellow Blood Challenge?

The Yellow Blood Challenge is an important biennial program organized by Caterpillar to evaluate the performance of dealers in the EAME & CIS region. Within the scope of the program, evaluations are made across various categories such as Growth, CVA, Expertise, Marketing, Sales, and Customer Value.

These evaluations consider not just sheer sales results, but also performance in customer loyalty, new customer acquisition, digitalization efforts, CVA development, and sustainable growth.

Our Contributions to the Process

During the Yellow Blood Challenge, we meticulously tracked performance indicators, prepared the necessary information, and maintained close collaboration between teams to ensure all data was seamlessly uploaded to the systems.

We put in an intense amount of effort, especially to ensure that our CVA-related work was accurately reported, customer acquisitions were tracked, and the results we achieved were fully reflected in the relevant categories. By uniting the contributions of different teams around a common goal, we focused entirely on meeting the criteria required by the program.

Additionally, to support our customers in using digital channels more effectively, we worked hard to expand the reach of the Boom360 online shopping platform. The fact that our customers started ordering oil products specifically through Boom360 increased both our digital channel usage and our overall sales volume. It also significantly contributed to improving the customer experience and strengthening our digital sales channels.

This whole process showed us once again not just the results we achieved, but how crucial cross-team coordination, data-driven work, and focusing on shared goals truly are.

Results and Key Takeaways

As a result of our hard work, Borusan Cat proudly won an award in the Yellow Blood Challenge 2025 program.

Thanks to this success, our team had the amazing opportunity to attend the Yellow Blood Challenge organization held in Amsterdam. Throughout the event, we came together with Caterpillar dealers from different countries, shared our experiences, examined successful cases, and had the chance to see best practices within the Caterpillar ecosystem up close.

The BMW M Driving Experience and networking events organized as part of the program were also among the unforgettable memories that allowed us to interact with different teams.

This award was a significant milestone showing that not only our commercial results, but also our customer-oriented approach, CVA development, digitalization efforts, and cross-team collaboration are truly appreciated on an international platform.

The Yellow Blood Challenge 2025 proved to us once again that teams who focus on common goals, add value to their customers, and embrace continuous improvement can achieve sustainable success.

I would like to thank all my teammates who contributed to this achievement, and I hope we reach new milestones in the upcoming period with the exact same motivation and collaboration, driven by our company purpose: "We Produce Solutions for a Better World."

Cansın Koçoğlu has been working at Borusan Cat for more than 10 years, taking on various roles and responsibilities throughout her career. She brings the diverse experience she has gained along the way to her current role as an Oil Products Specialist. She values understanding customer needs, developing new ideas, and creating value through collaboration. In her free time, she enjoys discovering new places, traveling, and engaging in creative activities. What motivates her most is gaining new experiences, continuously developing herself, and creating something meaningful and inspiring.