When We Promise Unstoppable Performance, We Mean It: You Have Our Word!

In the construction industry, uncertainty is not the exception; it is the reality. Machines operate under harsh conditions, schedules are tight, and a single day of downtime can disrupt the entire financial balance of a project. My years in the field have taught me this: true competition in this sector lies not just in power, but in continuity.

Throughout my 16-year journey at Borusan Cat, the values our customers demanded most from us have been power, durability, fuel efficiency, and price. However, beneath these expectations, there was always a deeper, unseen need: Preventing machine downtime.

This is exactly why the Sözümüz Var – Services Commitment, integrated into Caterpillar’s Customer Value Agreements (CVAs) and offered to our customers by Borusan Cat, is a next-generation model that goes beyond the traditional service approach, directly linking customer value to operational assurance.

Today, CVAs are no longer just planned maintenance contracts. They have evolved into an integrated machine continuity platform where maintenance is pre-planned, genuine Cat parts are kept ready, priority service access is provided, machine health is digitally monitored (VisionLink, SOS), and most importantly, downtime limits are guaranteed.

Through this, our customers don't just purchase maintenance; they secure the continuity of their operations.

The traditional model is reactive: a breakdown occurs, the customer calls, the process begins, and the loss of time grows. With Sözümüz Var, we are stating something very clear: If your machine is not up and running within the promised time frame, we pay the price.

This is a shift from a service promise to a performance commitment. Because true trust only gains meaning when backed by financial responsibility.

What Does "Sözümüz Var" Guarantee?

Covered maintenance and common breakdown parts:Delivered within 1 business day.
Covered simple repair jobs:Repaired and delivered within 2 business days.
In case of time overruns:Compensated with a gift certificate for our customers.

This structure is not just about speed; it is a measurable mechanism of trust that we stand firmly behind. Borusan Cat and Caterpillar no longer leave the risk to the customer; we share it.

Why is this a Breakthrough in Marketing?

Sözümüz Var is not a service program. It is the financially backed version of the promise Borusan Cat makes to its customers.

This approach transforms:

Speed into a competitive advantage
Trust into a purchasing criterion
Uptime into brand value

In line with our company’s purpose statement, "We Create Solutions for a Better World," we now offer our customers not only powerful machines but uninterrupted business continuity. Our value is no longer measured merely by technical performance, but by the continuity we provide in the field.

Yesterday, our customers bought machine performance. Today, they buy operational continuity. Tomorrow, they will not buy service, but a commitment. And the starting point of this transformation is: Sözümüz Var.

A New Era as of January 1, 2026

All new CVAs signed in the construction sector will now be offered with the Sözümüz Var – Services Commitment included. Moreover, at no additional cost to our customers.

Because this is no longer an option; it is Borusan Cat’s powerful new standard.

In the near future, we will further enrich this commitment, continuing to offer our customers not just products and services, but next-generation solutions built on sustainability and trust.

For Detailed Information:

https://www.borusancat.com/tr/mda-bilgilendirme

* Note: "Sözümüz Var" is a Turkish phrase that translates directly to "You Have Our Word" or "Our Promise." It is the official name of Borusan Cat's service commitment program.

Görkem Akbulut

Görkem Akbulut has been working at Borusan Cat for around 16 years. Through the experience he has gained over the years in the field, he has had the opportunity to observe first-hand how the promises made to customers are actually delivered on the ground.

Akbulut, who enjoys reading Fran Lebowitz and is currently listening to the Turkish rock band Dalgakıran, shares his insights and field observations with theBClog readers in this article. In his piece, he explains what Borusan Cat’s commitment to its customers means and how this commitment is put into practice in the field, drawing on his own experiences.