Borusan Cat Makes Waves at KOMATEK 2026: Shaping the Future with "Winning Solutions" and Technology

The KOMATEK 2026 Exhibition, one of the most prestigious meeting points of the heavy machinery sector, opened its doors at the Istanbul Expo Center (İFM) between June 3-6. As Borusan Cat, we truly made a difference at the fair with our wide product range, game-changing technological solutions, and industry-leading vision. Driven by our core message of "Winning Solutions," we came together with our valued customers to showcase our New Machine, Used, Rental, and Customer Support solutions. We not only shared technologies that will boost operational efficiency but also laid the groundwork for new success stories.

Making a Difference with Our "Winning Solutions"

We fully demonstrated our power and product diversity on the exhibition floor. We showcased a total of 19 machine models across the new and used segments, featuring GCI, BCP, Paving, and the newest member of our family, the Faresin telehandler. We offered unparalleled solutions that will allow industry professionals to grow their businesses while breathing easy financially. Our financing convenience, "Buy Now, Pay Later," and our campaign rewarding investments with a delightful prize, "A Trip to Malaga for Excavator Buyers," were among the most talked-about highlights of the fair and drew immense interest from our customers.

Becoming the Center of Attention with Digital Technologies

This year at the Borusan Cat booth, we stood out not just with our machines, but with our smart site and digital fleet solutions. Through 2D & 3D grade control systems, payload features, Detect systems, and SITECH integrations on our Excavators, Dozers, Graders, and Loaders, we demonstrated live on the field how our customers can elevate their operational efficiency.

We are redefining not only instant productivity on the job site but also the administrative side of the business. Through our BOOM 360 and VisionLink® applications, we presented the immense possibilities offered by digitalization. Our customers experienced firsthand how they can manage numerous processes, from machine locations and fuel consumption to detailed fleet management analytics and digital parts ordering, with just a single click.

Faresin Telehandlers at KOMATEK for the First Time

One of the biggest surprises and main attractions of the fair was the Italian giant Faresin, for which we recently undertook the distributorship. We proudly hosted the highly anticipated Turkey launch of Faresin telescopic handlers (telehandlers) at our KOMATEK 2026 booth. Alongside robust models designed to meet the rigorous demands of the construction and agriculture sectors, the electric Faresin Telehandler models, reflecting our vision for a sustainable future, also received great acclaim from our customers.

"Our Promise" Stands Even After the Sale

For us, signing a contract is merely the beginning of our business partnership. At the fair, we also comprehensively detailed our "Our Promise" initiative, which clearly lays out our after-sales commitments. Built on the principles of preserving business continuity and providing uninterrupted spare parts and service support, this strong approach allowed us to proudly ensure that our customers feel the Borusan assurance under all circumstances, further cementing an unshakable trust within the industry.

Uninterrupted Synergy in the Field and Regions: 174 New Contracts

Through the exhibition and our concurrent regional field operations, we achieved a significant milestone by signing a total of 174 contracts. While 119 of these were finalized right at our KOMATEK 2026 booth, 55 contracts were brought to life through the successful field activities of our regional teams, powered by the synergy of the fair. Naturally, due to our customers' financial and operational processes, not all of these contracts will immediately translate into invoices. However, this picture clearly demonstrates the high level of interest in our solutions and the deep trust placed in us.

In terms of product groups, our Compact Products (BCP) group led the way with a volume of 92 units, while our Heavy Construction & Infrastructure (GCI) group achieved 75 contract agreements. Our newly launched Faresin group and Paving group also solidified Borusan Cat's strength across all fields with the strategic demands they received.

Breaking Records on Social Media

We did not confine the excitement of KOMATEK 2026 to the fairgrounds alone. Thanks to the 143 pieces of content we shared during the exhibition, the Borusan Cat breeze swept through digital platforms as well. As a result of these communication efforts, we reached over 8.5 million people and garnered a total engagement of 26.9 thousand likes, comments, and shares.

The Joy of Being Together Again

For us, KOMATEK 2026 meant far more than commercial success. Returning to the fair after a long break, we experienced the pure joy of being part of this dynamic atmosphere, feeling the pulse of the field, and rekindling our team synergy.

Seeing that our valued customers, who visited our booth with great interest and shared our excitement, missed Borusan Cat, the Caterpillar assurance, and coming together with us was the greatest reward of all. This mutual bond and trust have further strengthened our belief in the future.

As Borusan Cat, we extend our heartfelt thanks to all our customers and business partners who made this grand reunion meaningful by visiting our booth and sharing in our technological innovations and energy, as well as to all our colleagues who worked day and night to successfully bring this organization to life.

With our "Our Promise" initiative, we will continue to stand by our customers after the sale, produce "Winning Solutions," and add value to their businesses without slowing down.

See you again very soon!

Can Altınay

I transformed the vision I gained from Istanbul Technical University into a profound passion at Borusan Cat, where I have now spent a decade of my professional life. During the first 7 years of my career in the heavy machinery sector, I built a strong foundation in the field, positioned right at the heart of customer interactions and active sales operations. For the past 3 years, I have been channeling that hands-on experience into product management.

While keeping up with the intense and dynamic pace of corporate life, I never neglect to recharge by embracing the tranquility of nature and the energy of sports. Outside of work, you can often find me hiking, camping, or catching a basketball game to feel the thrill of the court up close. In short: I am a professional who brings engineering discipline to the business world, while refreshing my spirit through nature and sports.